Born and raised in Chicago, Sandra attended Loyola University, where she majored in Journalism & TV Production. After working for many years on multi-media projects, many of them involving fashion, Sandra was approached by a well known photographer to become his stylist. After leaving this position, she was booked on a job in Paris and eventually worked in the major fashion cities of Europe.
Sandra was greatly impacted by her travels and further inspired to pursue her love of fashion styling. In 1983, she relocated to New York City. Soich’s career quickly skyrocketed as she took a position with Lord & Taylor as head stylist and casting director for their catalogs. In 1988, Soich began freelancing and served as the Fashion Show Director for mega beauty brand, Revlon, and provided freelance fashion stylist and producer services for elite companies such as Bergdorf Goodman, Bloomingdale’s and Spiegel.
In 1991, Sandra uprooted to Miami, where an emerging fashion and production scene was soaring to new levels. With a profound respect for her reputation and professionalism, Sandra was hired by Sports Illustrated, Ralph Lauren, Visa and advertising agencies such as Saatchi & Saatchi and J. Walter Thompson to oversee styling needs for print advertising jobs. Soon, she began catalog work with Macy’s, Hanes and Neiman Marcus followed by styling services for TV commercials for Goya, Motorola and The Miami Herald.
Shortly after her arrival, Soich was recruited by WSVN/FOX Channel 7 to serve as a Fashion Consultant for their on-air anchors including Belkys Nerey and Craig Stephens, as well as Deco Drive’s Jessica Aguirre and Kelly Mitchell. She was then commissioned to work with newly hired anchors and reporters to develop a cohesive fashion sense for the station.
Most recently she has continued juggling her itinerary with Steinmart, British GQ and European cosmetic line, Arbonne, while taking personal appointments with clientele seeking wardrobe consulting.
Sandra models both her daily personal and professional life around her favorite quote by writer, Nancy Thayer, “It is never too late—in fiction or in life—to revise.” In her very limited free time, Sandra enjoys exercising, watching films and spending time with her closest friends.